Genesis GV90: The Premium Three-Row EV Successor to the Kia EV9 Arrives with Upgraded Features

Genesis is getting ready to launch its new flagship electric SUV, the GV90, which is expected to be a more luxurious version of the Kia EV9. This new model aims to compete with high-end automakers and is set to feature some pretty impressive upgrades. We're seeing the first prototype builds happening soon, so it looks like this big electric family hauler is getting closer to reality.

Key Takeaways

• The Genesis GV90, a three-row electric SUV, is being developed as a premium successor to the Kia EV9.

• Prototype models for the GV90 are scheduled for production in October, with mass production expected in 2026.

• The GV90 will utilize an advanced version of the E-GMP platform, shared with other Hyundai Motor Group EVs but with Genesis-specific enhancements.

• Design inspiration comes from the Neolun concept, showcasing features like coach doors, a unique two-line lighting signature, and a focus on luxurious interior materials.

• Interior highlights are expected to include advanced sound systems, a large adjustable infotainment screen, and innovative comfort features like an Ondol heating system.

Genesis GV90: A New Flagship Electric SUV

Genesis is really stepping up its game with the upcoming GV90, which is shaping up to be their new top-tier electric SUV. It looks like they're aiming to compete with some seriously high-end brands, the kind you might not expect from a mainstream automaker. We got a peek at what this big electric SUV might look like with the Neolun concept shown earlier this year. Genesis mentioned that this full-size electric SUV is packed with "innovation that exceeds conventional standards." It's supposed to be the peak of timeless design and really nice craftsmanship, according to Genesis' Creative Officer. They're even talking about things like coach doors and removing the B-pillar, which would make the design flow really smoothly from the body all the way to the roof. This whole Neolun concept seems to be Genesis' way of going after those ultra-luxury brands and trying to grab a bigger piece of that market. They've clearly put a lot of thought into making the interior feel spacious and genuinely premium.

First Prototype Models to Be Built in October

Genesis is getting ready to build the very first GV90 prototype models in October. While we've seen some test vehicles out and about, these are just early mules. The actual prototype models are expected to start rolling off the assembly line in October, giving us a much clearer picture of what the production version will be like.

Challenging Ultra-Luxury Automakers

The GV90 is Genesis's bold move into the ultra-luxury segment, aiming to directly challenge established players like Bentley and Rolls-Royce. This strategy is evident in the Neolun concept's design and features, which emphasize exclusivity and advanced technology.

Neolun Concept Offers a Glimpse into the Future

The Neolun concept provides a strong indication of the GV90's future direction. Its design language, featuring a minimalist aesthetic combined with bold lighting elements like the signature two-line headlamps, sets a new standard for Genesis. The interior, as showcased by the concept, promises a luxurious and comfortable environment, hinting at the premium materials and advanced features that will likely make their way into the production GV90.

Underpinnings and Platform Advancements

The GV90 doesn’t just borrow parts; it moves to a smarter base that keeps what works from today’s EVs and fixes the pain points people complain about. GV90 moves to Hyundai’s next-gen eM architecture, a smarter, more flexible evolution of E‑GMP.

Evolution of the E-GMP Platform

Think of eM as E‑GMP’s cleaner, roomier, and more software-friendly sequel. It keeps the 800-volt backbone for quick charging and stable power delivery, but focuses on tighter packaging, quieter drivetrains, and easier updates over time. It also aims to integrate the motor, inverter, and reduction gear more neatly, cutting weight and parts count.

If you’ve read about the GV60, Kia EV9, or Hyundai’s larger Ioniq models, you’ve already met the bones of this idea through the widely used E-GMP platform.

Aspect	E‑GMP (today)	eM for GV90 (target direction)
Voltage	800V	800V with wider component compatibility
Charging (10–80%)	~18–25 min (model dependent)	More consistent speeds in varied temps
Software	OTA-capable	Deeper, vehicle-wide OTA and diagnostics
Drive units	Modular front/rear	Higher integration, fewer parts
Packaging	Multi-size support	Longer wheelbases, flatter floors

In practice, this means quicker charging sessions that stick closer to the peak rate, fewer odd noises under load, and updates that feel like a phone refresh—not a service visit.

Shared Architecture with Kia EV9 and Hyundai Ioniq 9

The GV90 shares its roots with the Kia EV9 and the upcoming Hyundai Ioniq 9, but it isn’t a copy-paste job. The core bits—battery layout, power electronics, and 800-volt charging—are common, which is good for reliability and parts availability. Genesis then tunes the suspension, noise isolation, and control software for a calmer, more refined ride.

• Common hardware lowers cost and improves serviceability.

• Shared fast-charging playbook means predictable road-trip stops.

• Genesis-specific tuning targets quieter cabins and smoother responses.

Designed for a Wide Range of Models

Hyundai calls eM a do-it-all base for everything from compact cars to large SUVs and even pickups. That flexibility is the whole point: stretch the wheelbase, drop in larger modules, pick single or dual motors, and you’ve got a different vehicle without starting from scratch. It also leaves room for newer battery chemistries and updated sensors later.

• Wheelbase range to suit three rows and bigger cargo areas.

• Single- and dual-motor setups for efficiency or traction.

• Thermal systems that can scale for cold climates and towing.

If this sounds like the broader industry playbook, that’s because it is—platform sharing is now the norm across major brands, including the expected GV90 family ties noted in the platform sharing trend.

Design and Interior Luxury

Genesis is really aiming high with the GV90, and you can see it in the design. They're going for a look that's both timeless and really well-crafted. The Neolun concept gives us a pretty good idea of what to expect, and it's seriously impressive.

One of the most striking design elements shown in the concept is the absence of a B-pillar, combined with coach doors. This setup makes getting in and out a breeze and gives the whole vehicle a more open, airy feel. It really flows nicely from the body right up to the roofline, creating a smooth, uninterrupted look.

Inside, Genesis is all about maximizing space and using materials that feel genuinely premium. They're not just slapping in some leather; they're talking about things like "Purple Silk" leather and "Royal Indigo" cashmere for the trim. It sounds like they want the cabin to feel like a high-end lounge, not just a car interior. This focus on authentic materials and thoughtful design is what sets Genesis apart in the luxury EV space, aiming to compete with the best out there. You can see more about their interior design philosophy on the Genesis GV90 interior features page.

The approach to the GV90's interior seems to be about creating a sanctuary on wheels, blending advanced tech with comfort-focused features inspired by Korean heritage.

Innovative Interior Features

The Genesis GV90 isn't just about getting from point A to point B; it's about the experience inside. Genesis has really focused on making the cabin a place you'll want to spend time. They've integrated some pretty neat tech to make it feel like a premium lounge on wheels.

Advanced Sound Architecture for Concert Hall Experience

Forget just listening to music; Genesis wants you to feel it. They've developed what they're calling an "advanced sound architecture." Basically, they've put speakers in strategic spots throughout the cabin. The idea is to make it sound like you're sitting in a live concert hall. It's a nice touch that adds to the overall luxury feel.

Adjustable 24.6-Inch Infotainment System

When you're sitting in the driver's seat, or even as a passenger, you'll notice a massive 24.6-inch screen. What's cool is that it's adjustable. This means you can likely tweak its position for better visibility or to suit different preferences. It's a big piece of tech that integrates smoothly into the dashboard, keeping the interior looking clean and modern. This kind of tech is becoming more common in new EVs, and you can see similar large displays in models like the BMW iX3.

Ondol Heating System for Luxurious Comfort

Genesis is bringing a bit of Korean tradition into the GV90 with the "Ondol" heating system. This isn't your typical car heater. It's inspired by traditional Korean underfloor heating. The goal is to spread warmth more evenly and efficiently throughout the cabin, creating a really cozy and comfortable atmosphere, especially during colder months. It's a unique feature that aims to provide a more luxurious and home-like heating experience.

Performance and Range Expectations

When it comes to the Genesis GV90, we're looking at some pretty solid performance figures, especially for a large, three-row electric SUV. While official numbers are still under wraps, based on its shared platform with the Kia EV9 and Hyundai Ioniq 9, we can make some educated guesses.

The GV90 is expected to offer a dual-motor setup, likely pushing out around 500 horsepower. This should give it plenty of get-up-and-go, making highway merging and passing feel effortless, even with a full load of passengers.

As for range, it's a bit of a guessing game right now. Early estimates suggest a driving range of approximately 250 miles on a single charge. However, given the advancements in battery technology and Genesis's focus on premium features, it's possible this could be on the conservative side. We're hoping for something closer to what other luxury EVs are achieving, perhaps pushing towards the 300-mile mark or even higher with different battery configurations.

Here's a quick look at what we anticipate:

• Powertrain: Dual electric motors

• Horsepower: Around 500 hp

• Estimated Range: 250+ miles

It's important to remember that these are just projections. The actual performance and range will depend heavily on the final battery pack size and the vehicle's overall efficiency. We'll have to wait for Genesis to officially release the specs, but the initial outlook is promising for a vehicle of this size and capability. The competition in the luxury EV space is heating up, and Genesis needs to bring its A-game, so we're optimistic about what they'll deliver. You can keep an eye on updates regarding the Genesis GV90's range as more information becomes available.

Mass Production and Launch Timeline

So, when can you actually get your hands on the Genesis GV90? Well, the word on the street is that mass production is slated to kick off in 2026. This timeline aligns with Hyundai's broader EV strategy, which includes ramping up production at their new Ulsan EV plant. It's not uncommon for automakers to build prototype models ahead of full-scale production, and we might see some early versions of the GV90 rolling out even sooner, possibly around October, though this is still speculative.

Mass Production Slated for 2026

The 2026 target for mass production means Genesis is aiming to bring this premium three-row electric SUV to market within the next couple of years. This timeframe allows for final testing, refinement, and the necessary preparations at manufacturing facilities. Genesis plans to launch five new models by 2026, and the GV90 is a key part of that expansion of Genesis's offerings.

Hyundai's New Ulsan EV Plant

A significant factor in the GV90's production plan is the utilization of Hyundai's advanced Ulsan EV Plant. This facility is being specifically developed to handle the manufacturing of next-generation electric vehicles, suggesting a high degree of automation and efficiency. Having a dedicated EV plant will be crucial for meeting demand and maintaining quality standards for vehicles like the GV90.

Potential for Earlier Prototype Production

While mass production is set for 2026, it's possible that initial prototype builds could begin earlier. Often, automakers will start producing limited runs of pre-production vehicles to test assembly processes, validate components, and conduct real-world testing. We could see the first glimpses of these prototypes around October, giving us an even earlier look at what the GV90 will offer.

Comparison with Kia EV9 and Hyundai Ioniq 9

Shared Platform, Distinctive Genesis Appeal

The Genesis GV90 isn't coming out of nowhere; it's built on the same foundation as the Kia EV9 and the upcoming Hyundai Ioniq 9. This means they all share the same underlying electric architecture, likely the E-GMP platform or its successor. While this shared DNA ensures a certain level of performance and capability across the board, Genesis is really aiming to set its GV90 apart. Think of it like siblings – they might have the same parents, but they each have their own personality. The GV90 is positioned as the more upscale, luxurious option in this trio. It's designed to offer a more refined experience, targeting buyers who want that extra touch of premium. The Kia EV9 already impressed with its spacious interior and distinctive styling, and the Ioniq 9 is expected to follow suit. However, Genesis is taking things a step further with the GV90, focusing on materials, comfort, and overall ambiance to justify its higher price point.

Upgraded Features for Premium Segment

Where the GV90 really differentiates itself is in its features and overall execution. While the EV9 and Ioniq 9 are capable three-row electric SUVs, the GV90 is aiming for the ultra-luxury market. This means we're likely to see more advanced comfort features, higher-quality interior materials, and perhaps even some unique design elements not found on its Kia and Hyundai counterparts. For instance, the Neolun concept, which gives us a peek at the GV90's potential, showcased features like coach doors and a minimalist interior with premium finishes. It's this attention to detail and the inclusion of more exclusive amenities that will define the GV90's place in the market. The goal is to compete not just with other electric SUVs but with established luxury brands.

The Genesis GV90 Three-Row EV Successor

Ultimately, the Genesis GV90 is being positioned as the premium, three-row electric SUV successor that builds upon the strengths of the Kia EV9 and Hyundai Ioniq 9. It leverages the same robust electric platform but elevates the entire experience. Expect a focus on a serene cabin, advanced technology, and a driving experience that prioritizes comfort and quietness. While the EV9 offers a great blend of practicality and style, and the Ioniq 9 will likely follow a similar path, the GV90 is the one aiming for the top tier. It's about offering a more exclusive and sophisticated take on the three-row electric SUV formula, making it a compelling choice for those seeking the best of what Hyundai's E-GMP platform has to offer in a luxury package.

Exterior Styling Cues

The Genesis GV90 is shaping up to be a real head-turner, carrying forward the brand's distinctive design language. You can expect to see that bold two-line headlamp setup that Genesis has become known for. It really gives the front end a sharp, modern look.

Integrated into this is the signature Crest Grille, which Genesis has refined over the years. For the GV90, it's likely to be a more prominent feature, perhaps with some unique lighting elements to really make it pop, especially at night. It's a key part of the Genesis identity, and they're not likely to mess with it too much.

One of the most striking aspects will be the "seamless flow from body to roof." This suggests a very clean, uncluttered profile, possibly with flush door handles and a panoramic glass roof that blends smoothly into the rest of the bodywork. It’s all about creating a sophisticated and aerodynamic silhouette.

Bold Two-Line Headlamp Design

Genesis has really made its mark with its split headlight design. The GV90 will continue this trend, featuring slim, horizontal LED strips for both the daytime running lights and the main beams. This design element is not just for looks; it helps improve visibility and gives the SUV a futuristic appearance.

Signature Crest Grille Integration

The Crest Grille on the GV90 is expected to be a statement piece. While it maintains the characteristic shield shape, it might incorporate new technologies or materials. Think about how it could be illuminated or how its pattern might subtly change. It's a design that really anchors the front of the vehicle.

Seamless Flow from Body to Roof

This is where the GV90 aims for a truly premium look. The design emphasizes clean lines and minimal interruptions. Expect features like hidden charging ports and door handles that retract when not in use. The goal is to create a smooth, uninterrupted surface that looks elegant and also helps with aerodynamics. This attention to detail is what sets Genesis apart.

The overall exterior design aims to balance a commanding presence with refined elegance, avoiding overly aggressive styling in favor of a more sophisticated and timeless appeal. It's a look that should age well.

Cabin Ambiance and Seating

Captain's Chairs in the Rear

The Genesis GV90 really leans into the luxury experience, especially for those riding in the second row. Forget bench seats; this SUV is kitted out with plush captain's chairs. These aren't just any seats, either. They're designed for maximum comfort and support, making even long journeys feel like a breeze. Imagine sinking into these after a long day – pure bliss.

Integrated Wine Cooler

Talk about thoughtful touches. Genesis has included an integrated wine cooler right between those second-row captain's chairs. It's a small detail, but it speaks volumes about the GV90's focus on premium passenger experience. Keep your beverages perfectly chilled for those special occasions or just a relaxing drive. It’s a feature you didn’t know you needed, but now you won’t want to live without.

Luxurious Upholstery Options

When it comes to the materials inside the GV90, Genesis isn't holding back. The cabin is expected to feature a range of high-end upholstery options, including what they're calling Royal Indigo, cashmere, and Purple Silk Leather. These choices are meant to create an atmosphere of pure opulence. The attention to detail in the materials and finishes really sets the GV90 apart, aiming to compete with established luxury brands. It’s clear that Genesis wants this SUV to feel special from the moment you step inside. The 2026 Genesis G90 sedan already shows this commitment to quality materials, and the GV90 is set to take it even further.

The Road Ahead for the Genesis GV90

So, it looks like Genesis is really getting serious about its electric future. The upcoming GV90, which seems to be taking aim at some pretty high-end competition, is shaping up to be a big deal. Based on what we've seen with the Neolun concept, expect a lot of fancy touches and a focus on making the inside feel really special. It’s going to be built on a new platform that’s supposed to be pretty advanced, and it’s expected to hit the roads sometime in 2026. We'll have to wait and see how it all comes together, but it definitely sounds like Genesis is aiming high with this one.

Frequently Asked Questions

When will the Genesis GV90 be available?

The Genesis GV90 is expected to start mass production in 2026. However, the first prototype models are planned to be built in October, which might mean we see it a bit sooner.

What makes the GV90 a luxury vehicle?

The GV90 is designed to compete with high-end luxury brands. It features premium materials, a spacious interior, and advanced technology like a concert hall-like sound system and a special heating system inspired by Korean traditions.

What is the range and power of the GV90?

While official numbers aren't out yet, reports suggest the GV90 will have a range of about 250 miles and around 500 horsepower, thanks to a dual electric motor setup.

What is the GV90's platform?

The GV90 will use Hyundai's second-generation 'eM' platform. This is an updated version of the E-GMP platform that currently powers other electric cars from Hyundai, Kia, and Genesis.

How is the GV90 different from the Kia EV9?

Both the GV90 and EV9 share the same basic platform, but the GV90 is positioned as a more luxurious option. It will likely have unique styling, more premium interior features, and possibly different performance options to set it apart.

What kind of interior features can we expect in the GV90?

Inside, the GV90 is expected to offer a very luxurious experience. Features might include comfortable captain's chairs in the back, a built-in wine cooler, high-quality upholstery, and a large, adjustable infotainment screen.

Does the GV90 have any unique design elements?

Yes, the GV90 concept showcased some striking design choices. These include doors that open like a coach (rear doors hinge at the back) and the removal of the center pillar (B-pillar) for easier access and a more open feel.

Where will the Genesis GV90 be manufactured?

Mass production of the Genesis GV90 is planned to take place at Hyundai's new electric vehicle plant located in Ulsan, South Korea.