BYD UK Achieves Unprecedented Growth in 2024
BYD UK has made headlines with a staggering 658% increase in passenger car sales in 2024, selling over 8,700 vehicles. This remarkable growth has positioned BYD as the fastest-growing car brand in the UK, with significant expansions in market share and brand awareness.
Key Takeaways:
BYD UK sales surged 658%, reaching over 8,700 units in 2024.
Market share climbed from 0.17% in January to 0.96% in December.
Retail network expanded from 14 sites to 60 within the year.
Brand recognition skyrocketed from 1% in 2023 to 31% in 2024.
Sponsorship of EURO 2024 played a major role in boosting visibility.
The ATTO 3 remains the best-selling model, with the BYD DOLPHIN leading in retail.
Since its launch in the UK in March 2023, BYD has aggressively expanded its lineup, introducing four new models in under two years. The upcoming SEALION 7 is expected to further strengthen the brand’s presence in the competitive market.
Steve Beattie, Sales and Marketing Director at BYD UK, expressed pride in the team’s achievements, stating, “BYD has gone from strength to strength, and I’m immensely proud of our team and retailers. Our goal is to bring high-tech, high-value cars to UK customers, and it’s fantastic to see more people choosing BYD.”
A significant driver of BYD’s brand awareness was its sponsorship of EURO 2024, which reached a global audience of over a billion. The marketing push for the SEAL U DM-i, launched in Q4 2024, has also cemented its position as a core model in the lineup.
Commercial Vehicle Division
Beyond passenger cars, BYD has a well-established commercial vehicle division in the UK. Since 2014, the company has deployed over 2,000 fully electric buses across major cities. Additionally, BYD has contributed 1.8GWh of battery energy storage to the UK’s national grid since 2016.
Future Plans
Looking ahead, BYD plans to expand further in 2025, increasing its retail footprint and continuing investments in brand awareness. The company aims to maintain its momentum and further solidify its position in the UK automotive market.
BYD’s impressive growth trajectory reflects the increasing demand for electric vehicles and the brand’s commitment to innovation and sustainability. As the automotive landscape continues to evolve, BYD is poised to play a significant role in shaping the future of transportation in the UK.
Sources
BYD UK's Record Growth in 2024 - The EV Report, The EV Report.
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