Toyota Targets 20% Plug-In Hybrid Sales in U.S. by 2030: A Bold Move for the Future

Toyota just dropped a big announcement: they're aiming for 20% of their U.S. sales to be plug-in hybrids by 2030. This sounds like a solid plan, especially since Toyota has always been big on hybrids. But let's be real, the car world is changing fast, and electric vehicles (EVs) are really taking off. So, is this goal bold enough, or is Toyota playing it a bit too safe? We'll dig into what this means for Toyota, the car market, and what customers might think.

Key Takeaways

• Toyota's new goal to have 20% of its U.S. sales be plug-in hybrids by 2030 shows a clear move towards more electric cars.

• The electric vehicle market in the U.S. is growing super fast, with more and more people buying EVs every year.

• Toyota has been a bit slow with fully electric cars, unlike many other big car companies that are all-in on EVs.

• Other car makers are setting much higher goals for EV sales, some even aiming for 100% electric cars in the next few years.

• This strategy could make it tough for Toyota to keep customers who really care about the environment, as they might look for brands with more full EV options.

Toyota's Strategic Shift Towards Plug-In Hybrids

Understanding Toyota's New Direction

Toyota, a company long associated with hybrid vehicles, is making a pretty big change. For years, they've been all about regular hybrids, like the Prius, which combine a gas engine with an electric motor but can't be plugged in. Now, they're really pushing plug-in hybrids (PHEVs). This means vehicles that have both a gas engine and an electric motor, but you can also charge them up by plugging them into an outlet. This shift is a clear sign that Toyota sees PHEVs as a major part of its future, especially in the U.S. market. It's a different path than some other car makers are taking, who are going all-in on pure electric vehicles (EVs). Toyota's thinking is that PHEVs offer a good middle ground for a lot of drivers right now.

The Role of Plug-In Hybrids in Toyota's Future

So, why PHEVs? Toyota believes these vehicles offer a lot of flexibility. They can run on electricity for shorter trips, which is great for daily commutes and reduces emissions. But then, if you need to go further, the gas engine kicks in, so you don't have to worry about finding a charging station. This dual capability is what Toyota is banking on to appeal to a wider range of customers. They're aiming for 20% plug-in hybrid sales in the U.S. by 2030, which is a pretty ambitious goal considering where they are now. It shows they're serious about getting more electrified vehicles on the road, even if they aren't fully electric.

Toyota's strategy with plug-in hybrids is about offering a practical solution for today's drivers. It's a way to move towards electrification without forcing everyone into a pure EV, which might not fit every lifestyle or budget just yet. They're trying to meet people where they are, providing a stepping stone to a more electric future.

Balancing Innovation with Market Demands

Toyota's move into PHEVs is a balancing act. On one hand, they're innovating and expanding their electrified lineup. On the other, they're trying to meet what they see as current market demands. They've been a bit slower than some competitors to embrace full EVs, partly because they've been so successful with their traditional hybrids. Now, with the market changing, they're adapting. This means:

• Developing new PHEV models, like the RAV4 PHEV, with longer electric ranges.

• Investing in battery technology that supports both hybrids and PHEVs.

• Educating consumers on the benefits of plug-in hybrids as a viable option for cleaner driving.

This approach allows Toyota to continue building on its hybrid legacy while also moving towards a more electrified future. It's a strategic decision to capture a significant portion of the growing electrified vehicle market without completely abandoning their established strengths. This strategic shift is a big deal for the company.

The Current Landscape of EV Adoption in the U.S.

Rapid Growth in Electric Vehicle Sales

It's pretty clear that electric vehicles (EVs) are becoming a bigger deal in the U.S. every year. We're seeing more and more of them on the roads, and the sales numbers just keep climbing. For example, in 2024, US electric vehicle sales hit 1.7 million, which was a 21% jump from the year before. That's a good chunk of the global EV market, too, at 10.2% of new sales worldwide. Even though some folks talk about a slowdown, the reality is that the market is still expanding, just maybe not at the crazy pace we saw a couple of years ago.

The shift to electric vehicles isn't just a passing trend; it's a fundamental change in how we think about transportation. While there are still hurdles to clear, the momentum is undeniable, and the industry is adapting quickly to meet new demands.

Consumer Trends and Market Projections

Consumers are definitely getting more interested in EVs, but it's not a one-size-fits-all situation. Some people are all-in, while others are still a bit hesitant. Things like range anxiety—worrying about how far an EV can go on a single charge—and the availability of charging stations are still big concerns for many. However, as battery technology gets better and charging infrastructure expands, those worries are starting to ease up. We're also seeing a lot of variety in the market now, with more models available at different price points, which helps attract a wider range of buyers. For instance, states like California lead EV adoption with 4.28% of vehicles being electric, showing where the market is headed.

• More EV models are coming out, giving buyers more choices.

• Battery technology is improving, leading to longer ranges.

• Charging networks are growing, making it easier to power up.

• Government incentives are helping to lower the upfront cost for some buyers.

Underestimated Growth of Electric Vehicles

Sometimes, it feels like the news focuses on every little hiccup in the EV market, making it seem like growth is stalling. But if you look at the bigger picture, that's just not true. While the growth rate might have slowed down a bit—for example, electric car sales growth was 10% in 2024 compared to 40% in 2023—sales are still going up. It's more like the market is maturing and finding its rhythm rather than hitting a wall. Automakers are still investing heavily in EV production, and new models are constantly being introduced, which keeps the market fresh and competitive. It's easy to underestimate the steady, consistent growth when you're used to seeing explosive numbers, but that doesn't mean the progress isn't significant.

Toyota's Position in the Electric Vehicle Market

Limited EV Offerings and Sales Figures

Toyota, a company known for its hybrid vehicles, has been a bit slow to jump into the full electric vehicle (EV) game. For a long time, it seemed like they were putting all their chips on hydrogen fuel cells, which, let's be honest, hasn't really taken off in the same way as battery EVs. This strategy meant they didn't have many EV models available, and their sales numbers for electric cars have been pretty low compared to their overall vehicle sales. It's like they were still playing checkers while everyone else moved on to chess.

It's a bit of a head-scratcher, considering how much they championed hybrids. You'd think they'd be at the forefront of all things electric, but for a while there, it felt like they were dragging their feet. This slow start has definitely put them in a tough spot in the rapidly changing auto market.

Comparison with Competitor EV Targets

When you look at what other big automakers are planning for EVs, Toyota's targets, even their updated ones, seem a bit modest. Many competitors are aiming for a much higher percentage of their sales to be fully electric by 2030. It's not just a small difference; some companies are talking about half or even more of their sales being EVs, while Toyota's focus has been more on plug-in hybrids. This difference in ambition is pretty stark.

• General Motors wants to go all-electric by 2035.

• Volkswagen is pushing for 55% EV sales in the U.S. by 2030.

• Volvo is aiming for 100% EV sales by 2030.

Challenges in Maintaining Market Dominance

Toyota has been a dominant force in the global automotive market for a long time, but their cautious approach to EVs could put that dominance at risk. As more and more consumers look for electric options, if Toyota doesn't have enough compelling EV models, they might start losing customers to brands that do. It's a real challenge to keep that top spot when the market is shifting so quickly. The company is now looking to introduce seven EV models in the US, which is a step in the right direction. However, they are also reportedly reviewing plans to sell 1.5 million EVs next year, which could see a cut in production plans. This could impact their ability to maintain their market position. Their shift to focus on plug-in hybrid electric vehicles is a significant move, but it remains to be seen if it will be enough to keep up with the rapid pace of EV adoption.

It's not just about sales numbers; it's also about brand perception. For years, Toyota was seen as the green choice because of the Prius. But now, with so many full EVs on the road, that perception could change if they don't catch up. They need to figure out how to keep their loyal customers happy while also attracting new ones who are ready to go all-electric.

Competitor Strategies in the EV Transition

Aggressive EV Sales Goals by Major Automakers

It's pretty clear that other big car companies are going all-in on electric vehicles, setting some really ambitious goals that make Toyota's look, well, a bit modest. While Toyota is talking about 20% plug-in hybrids by 2030, many competitors are aiming for 50% or even 100% EV sales in the same timeframe. It's a stark contrast, and it shows just how different their approaches are to the future of cars. For example, BMW expects EVs to make up 50% of its sales well before 2030, and Ford is looking at 40-50% EV sales by 2030. General Motors has even committed to selling only zero-emission vehicles by 2035. These aren't just small steps; they're huge leaps that are reshaping the entire industry. The automotive industry is definitely in for a wild ride.

The shift to electric vehicles isn't just a trend; it's a fundamental change in how cars are made and sold. Companies that don't adapt quickly risk being left behind, regardless of their past successes. It's about anticipating what customers will want and need in the future, and then building the infrastructure and products to meet those demands.

Diverse Approaches to Electrification

While everyone is moving towards electrification, the paths they're taking are pretty varied. Some, like GM, are pushing for a full transition to battery electric vehicles (BEVs) relatively quickly. Others, like Mercedes-Benz, are planning for a mix of EVs and plug-in hybrids to account for 50% of their global volume by 2025, with a full EV commitment by 2030 where market conditions allow. Then you have companies like Stellantis, which owns brands like Dodge and Jeep, aiming for 50% EV sales in the U.S. and 100% in Europe by 2030. It's not a one-size-fits-all strategy, and each company is trying to figure out what works best for their brand and their customer base. This diversity in approaches highlights the complexity of the transition.

• GM's aggressive push: Focusing on a rapid shift to all-electric vehicles.

• Mercedes-Benz's phased approach: Starting with a mix of EVs and plug-ins, then moving to full EV.

• Stellantis's regional targets: Different goals for different markets, reflecting varied consumer demands.

The Race for Market Share in EVs

This isn't just about being green; it's a fierce competition for market share. As more and more consumers consider electric vehicles, carmakers are scrambling to capture those sales. Companies like GM's diverse vehicle offerings are attracting customers, and the stakes are incredibly high. The company that can offer the most compelling EVs, with good range, fast charging, and competitive pricing, will likely come out on top. It's a race to innovate, to scale production, and to build the charging infrastructure that will support these new vehicles. The annual mobility survey shows how consumer priorities are shifting, and carmakers are paying close attention. It's not just about selling cars anymore; it's about selling a whole new way of driving. The table below shows some of the ambitious targets set by major automakers:

Automaker	EV Sales Target (by 2030)
BMW	50% (well ahead of 2030)
Ford	40-50%
General Motors	100% (by 2035)
Mercedes-Benz	100% (where market conditions allow)
Stellantis	50% (U.S.), 100% (Europe)
Volkswagen	55% (U.S.), 80% (Europe)
Volvo	100%

The Impact of Toyota's Strategy on Consumer Loyalty

Risk of Losing Environmentally Conscious Customers

Toyota's focus on plug-in hybrids, while a step forward, might not be enough to keep its most environmentally aware customers. Many of these buyers are looking for fully electric vehicles (EVs) now. Toyota has historically built a reputation for being green, but that image is at risk if they don't move faster on EVs. It's a big deal because these are the folks who were loyal to Toyota for years because of the Prius and other hybrids. Now, they're looking elsewhere, often to brands with more EV options. It's like they're saying, "We loved you for hybrids, but that was yesterday's news."

Toyota's current strategy could alienate a significant portion of its long-standing customer base, particularly those who prioritize environmental impact and are ready to embrace full electrification. The company needs to recognize that consumer expectations have evolved beyond hybrid technology.

Shifting Consumer Preferences Towards EVs

Consumer tastes are changing, and they're changing fast. People are getting more comfortable with EVs, and the idea of a plug-in hybrid, while good, isn't always seen as the ultimate solution anymore. This shift is happening for a few reasons:

• More charging stations are popping up, making range anxiety less of a problem.

• EV technology is getting better, with longer ranges and faster charging times.

• Government incentives and tax breaks make EVs more affordable for many buyers.

This means that even if Toyota makes great plug-in hybrids, they might be missing out on a growing segment of the market that wants pure electric. It's a tough spot to be in, trying to balance what you're good at with what the market demands.

Maintaining Brand Loyalty Amidst EV Growth

Keeping customers loyal when the market is changing so much is a huge challenge. Toyota has always had a strong following, partly due to its reliability and its early adoption of hybrid tech. But now, with so many other carmakers pushing hard into EVs, Toyota needs to work extra hard to show its customers that it's still a leader. If customers feel like Toyota is falling behind, they might start looking at other brands. This could lead to a loss of trust and a decline in repeat business. It's not just about selling cars; it's about keeping that connection with the people who have bought Toyotas for years. The company's localization strategy has helped build strong brand presence in the past, but the EV transition presents new hurdles. Maintaining customer loyalty will depend on how well Toyota adapts to these new market dynamics.

The Future of Transportation: Beyond Hybrids

The Inevitable Shift to Battery Electric Vehicles

It's pretty clear now that the future of getting around isn't going to be hybrids. While they've been a good stepping stone, the real game-changer is the battery electric vehicle (BEV). Think about it: no tailpipe emissions, quiet rides, and they're getting cheaper and better all the time. The way things are going with battery tech, range anxiety is becoming less of a thing, and charging times are shrinking. It's not just about being green; it's about a whole new way of driving that's cleaner and, frankly, more advanced. The push for electric vehicles is strong, and it's not slowing down.

Limitations of Hybrid Technology in the Long Term

Hybrids, bless their hearts, were a clever idea for a while. They let us cut down on gas without totally ditching it. But in 2025, that middle-ground solution is starting to show its age. They still burn fossil fuels, which means they still put out emissions and rely on the global oil market. Just reducing emissions isn't enough anymore; we need to get rid of them completely. Hybrids were a temporary fix, not the final answer. They've done their job introducing people to electric driving, but the world is ready for something more.

The automotive world is changing fast, with new rules, fluctuating gas prices, and what people want in a car. The question of what will power our cars in the future is a big one. Hybrids seemed like a good compromise for a while, mixing gas engines with electric motors, but that time is fading fast. The future of transportation is not hybrid; it's fully battery electric.

The Need for Full Electrification

To really make a dent in climate change and clean up our air, we need to go all-in on electrification. BEVs have a much smaller carbon footprint over their whole life compared to gas cars or even hybrids. And as our power grids get greener with more wind and solar, the benefits of BEVs just keep growing. People are also starting to want cars that fit with a cleaner future. BEVs offer a vision of zero-emission driving, cool tech, and saying goodbye to gas stations. Hybrids, on the other hand, feel like a half-measure, a temporary solution when we need a complete change. The shift to sustainable mobility is happening, and it's exciting to see. We're even seeing things like self-driving taxis becoming a reality, which points to a future where entire fleets are electric and autonomous.

Addressing the Challenges of EV Adoption

Even with all the buzz around electric vehicles, there are still some big hurdles to clear before they become truly mainstream. It's not just about making the cars; it's about making sure people can actually use them without a headache. We're talking about everything from where you charge your car to how much it costs and if the batteries will even last.

Overcoming Range Anxiety and Charging Infrastructure

One of the biggest worries for folks thinking about an EV is how far it can go on a single charge and where they'll plug it in. It's called "range anxiety," and it's a real thing. People don't want to be stranded, especially on longer trips. The charging infrastructure, or lack thereof, is a huge part of this problem. We need way more charging stations, and they need to be reliable and easy to find.

It's not just about the number of chargers, but their placement and speed. Imagine driving cross-country and having to plan your entire route around the few fast chargers available. That's not exactly convenient. For widespread adoption, charging needs to be as simple as filling up a gas tank, or even simpler, like charging your phone overnight at home.

• Public charging stations are often concentrated in urban areas, leaving rural routes underserved.

• Different charging standards and payment systems can make the experience confusing for new EV owners.

• The reliability of existing public chargers is a common complaint, with many being out of order or slow.

The Evolution of Battery Technology

Battery technology is always getting better, but it's still a work in progress. We need batteries that charge faster, last longer, and don't cost an arm and a leg. The current battery tech is good, but it's not perfect, and it's a big factor in the overall price of an EV. Plus, there's the whole issue of battery degradation over time, which makes some people nervous about the long-term value of their EV.

Advancements in solid-state batteries could revolutionize the EV market by offering greater energy density and faster charging times. This would mean smaller, lighter batteries that go further and charge up in minutes, not hours. That's the dream, anyway.

Government Incentives and Policy Support

Government incentives and policies play a huge role in getting more EVs on the road. Things like tax credits, rebates, and investments in charging infrastructure can make a big difference. Without that push, it's harder for EVs to compete with traditional gasoline cars, especially on price. US automakers face significant challenges in this area, as policy changes can really shake things up.

Incentive Type	Description	Impact on EV Adoption
Tax Credits	Reduces the purchase price of an EV through a tax deduction.	Directly lowers the cost for consumers.
Rebates	Direct cash back at the point of sale.	Immediate financial benefit, encourages purchase.
Infrastructure Grants	Funding for building charging stations.	Addresses range anxiety, expands accessibility.

It's clear that the US lags in electric vehicle sales compared to other countries, and a big part of that is the lack of a robust charging network. A 2024 survey showed that 27% of consumers consider the lack of charging stations the primary barrier to buying an EV. So, while Toyota is making a bold move, the broader ecosystem needs to catch up for their target to truly succeed.

Toyota's Historical Leadership in Hybrid Technology

Pioneering Hybrid Vehicles

Toyota really changed the game when they started pushing hybrid vehicles. Before them, the idea of a car running on both gas and electricity seemed pretty futuristic, or maybe just a niche thing. But Toyota went all in, and it paid off big time. They didn't just dabble; they committed to making hybrids a mainstream option. It wasn't an overnight success, but they kept at it, refining the technology and making it more accessible. This commitment really set them apart from other automakers who were still mostly focused on traditional gasoline engines. They basically created a whole new segment in the automotive market.

Building a Green Reputation

Because of their early and strong push into hybrids, Toyota built up a reputation as a green company. They were seen as leaders in environmental responsibility, which was a big deal as more people started caring about climate change and fuel efficiency. This wasn't just about selling cars; it was about shaping public perception and showing that a major car manufacturer could also be environmentally conscious. It gave them a significant advantage in marketing and customer loyalty, especially among those who prioritized sustainability. This reputation was hard-earned and became a core part of their brand identity.

Toyota's early adoption and persistent development of hybrid technology allowed them to carve out a unique space in the automotive industry, establishing themselves as innovators and environmental stewards. This strategic foresight not only led to commercial success but also positioned them as a forward-thinking company in a rapidly evolving global landscape.

The Legacy of the Prius

When you talk about Toyota and hybrids, the first car that comes to mind is almost always the Prius. That car became a symbol of hybrid technology and Toyota's commitment to a greener future. It wasn't just a car; it was a statement. The Prius showed the world that hybrids could be reliable, practical, and efficient. It really put hybrid technology on the map for everyday drivers. Even today, years after its initial launch, the Prius remains an iconic vehicle that represents Toyota's pioneering spirit in the hybrid space. It's a testament to their vision and persistence. The Prius's success paved the way for other hybrid models and solidified Toyota's position as a leader in this field. It's a big part of why Akio Toyoda was recognized for his leadership in technological transformation, even if the company's current EV strategy is under scrutiny. The legacy of the Prius is undeniable, and it continues to influence how people think about fuel-efficient vehicles. It's a big part of the company's history and how they've approached strategic direction in the past.

Here's a quick look at some key milestones for the Prius:

• 1997: First generation Prius launched in Japan.

• 2000: Prius introduced to the global market, including the U.S.

• 2003: Second generation Prius, with its distinctive liftback design, becomes a massive hit.

• 2009: Third generation Prius further refines efficiency and technology.

• 2012: Prius family expands with the Prius c, Prius v, and Prius Plug-in Hybrid.

• 2015: Fourth generation Prius debuts with a more polarizing design and improved fuel economy.

These milestones show how Toyota kept pushing the envelope with the Prius, constantly improving it and expanding its reach. It wasn't just a one-off; it was a continuous evolution.

The Boldness of Toyota's 2030 Target

A Significant Step for Toyota

Toyota's decision to aim for 20% plug-in hybrid sales in the U.S. by 2030 is a pretty big deal, especially when you consider their past approach. For a long time, they've been all about traditional hybrids, and while that was revolutionary back in the day, the market has really shifted. This new target shows they're finally acknowledging that the future is electric, even if they're still leaning on hybrids as a bridge. It's a move that suggests they're trying to catch up and stay relevant in a rapidly changing industry. It's not a full leap into battery electric vehicles (BEVs), but it's definitely a step in that direction, and for a company as established as Toyota, any significant shift is noteworthy. They're trying to balance their legacy with the demands of a greener future.

Implications for the U.S. Automotive Market

This target from Toyota could shake things up in the U.S. car market. When a giant like Toyota makes a move, others pay attention. It might push other automakers who have been slower on electrification to accelerate their own plans. We could see more competition in the plug-in hybrid space, which means more choices for consumers. It also highlights the ongoing debate about whether plug-in hybrids are a true stepping stone to full EVs or just a temporary solution. If Toyota succeeds, it could validate the idea that plug-in hybrids have a significant role to play in the transition. However, it also means that the overall pace of BEV adoption might be slower than some environmental advocates hope for, as consumers might opt for the perceived convenience of a plug-in hybrid over a pure EV.

The automotive industry is in a constant state of flux, and every major player's strategic decisions ripple through the entire market. Toyota's commitment to a higher percentage of plug-in hybrids by 2030 is a clear signal of their evolving strategy, and it will undoubtedly influence consumer choices and competitor actions in the coming years. It's a complex dance between innovation, market demand, and environmental responsibility.

Driving Change in the Industry

Toyota's target, while not as aggressive as some competitors' pure EV goals, still represents a significant push for electrification within the industry. It means more investment in plug-in hybrid technology, more charging infrastructure considerations, and a greater focus on battery development. This could lead to:

• Increased research and development into more efficient plug-in hybrid systems.

• A broader range of plug-in hybrid models available to consumers.

• Potential for more integrated report and sustainability reporting from automakers.

• Greater public awareness and acceptance of electrified vehicles, even if they're not fully electric.

• A continued debate about the role of different electrified powertrains in achieving emissions targets.

It's a move that could help normalize the idea of plugging in your car, even if it still has a gas engine. This could be a crucial step in getting more people comfortable with the idea of electric vehicles down the line. The US plug-in car sales are already on an upward trend, and Toyota's commitment will only add to that momentum, even if it's not solely focused on BEVs.

Conclusion

So, what does this all mean for Toyota? Well, it looks like they're trying to play catch-up, but maybe not as fast as some of their rivals. While other car makers are going all-in on electric cars, Toyota is still pushing hybrids pretty hard. It's like they're saying, "Hey, let's take it slow." This might be a smart move for some folks who aren't ready for a full electric car yet. But, it also means Toyota could fall behind in the long run. The car world is changing fast, and if you don't keep up, you might get left in the dust. It'll be interesting to see if their plan works out, or if they'll have to speed things up later.

Frequently Asked Questions

What's Toyota's main goal for its car sales in the U.S. by 2030?

Toyota is putting a lot of its effort into plug-in hybrid cars, aiming for them to make up 20% of its sales in the U.S. by 2030. This means they're trying to find a middle ground between regular gas cars and fully electric ones. They believe this approach will help them reduce pollution while still meeting what customers want and dealing with today's car-making challenges.

How does Toyota's plan compare to what other car companies are doing?

Other big car companies are moving much faster toward fully electric cars. For example, some like General Motors want to sell only zero-emission cars by 2035. Ford and Mercedes-Benz also have goals for a large part of their sales to be electric by 2030. Toyota's plan for plug-in hybrids is a bit slower compared to these companies, who are pushing hard for electric cars.

Is Toyota selling a lot of electric cars right now?

Even though electric car sales are growing super fast, Toyota hasn't sold many electric cars in the U.S. They only have a couple of electric models, and they've sold very few of them. For example, in the first half of 2023, Tesla sold 68 electric cars for every 1 electric car Toyota sold in the U.S. This shows Toyota is way behind in the electric car race.

How might Toyota's focus on hybrids affect its customers?

Toyota has been a leader in hybrid cars for a long time, especially with the Prius. This helped them build a reputation for being green. However, as more people want fully electric cars, Toyota risks losing customers who care about the environment if they don't offer enough electric options.

Why do many people think fully electric cars are better than hybrids for the future?

Experts believe that fully electric cars are the real future of transportation. While hybrids are better than gas cars, they still use gas and have limits. For the planet to get much cleaner, we need to move completely to cars that run only on electricity.

What are some challenges with people buying electric cars?

One big worry for people buying electric cars is how far they can go before needing a charge (range anxiety) and finding places to charge them. Car companies and governments are working on making batteries better and building more charging stations to help with these problems.

What is Toyota's past experience with green cars?

Toyota was one of the first companies to make hybrid cars popular, like the Prius. This made them seem like a very green company and helped them sell a lot of cars. This history is why they've been slower to switch to fully electric cars, as they've had so much success with hybrids.

Is Toyota's 2030 goal for plug-in hybrids a big deal?

Toyota's goal of 20% plug-in hybrid sales by 2030 is a big step for them, but it's not as bold as what many other car companies are doing. It shows they are trying to change, but they might still be playing it safe compared to others who are going all-in on electric cars.