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Tesla Rival Nio Makes a Big Bet on Luxury with its New $100,000 Sedan

Nio unveiled the ET9 executive sedan at the company's Nio Day event on Saturday. The vehicle, priced

at over $100,000, marks the company's entry into the luxury EV segment.

The sedan, with its sleek design and advanced technology, is expected to start delivery in the first quarter of 2025. Pre-sales have already started in China with a starting price of 800,000 yuan or $112,783.

The ET9 is pegged against Porsche's Panamera E-Hybrid and Mercedes Benz's Maybach plug-in hybrid S580e, both priced over a million yuan. The ET9, however, is a pure electric car and also the most expensive one developed by Nio since its founding in 2014.

Nio is making a big bet on the luxury EV market with the ET9. The company believes that there is growing demand for high-end electric vehicles, and that the ET9 is well-positioned to compete with established players like Porsche and Mercedes-Benz.

The ET9 is packed with features that are designed to appeal to luxury car buyers. These include a spacious and comfortable interior, a long range, and a host of advanced technologies.

Some of the ET9's most notable features include:

  • A panoramic sunroof that provides an unobstructed view of the sky

  • A 21-speaker sound system that delivers immersive audio

  • A massage function in the front seats

  • A large touchscreen that controls the car's infotainment system

  • A suite of driver-assistance features, including adaptive cruise control and lane departure warning

Nio is also investing heavily in its charging infrastructure. The company plans to add 1,000 battery swap stations and 20,000 chargers in 2024. This will make it easier for Nio customers to keep their cars charged.

The ET9 is a bold move for Nio. The company is betting that it can compete with established luxury carmakers in a highly competitive market. If the ET9 is successful, it could help Nio to establish itself as a major player in the global EV market.

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